KNAPSACK BARTENDER
COCKTAIL MAIL CASE STUDY
In is the new out
A ground-breaking, 500 page cocktail content hub that encourages us to experiment making cocktails at home.
We rewrote the recipe books (using tea pot shakers and rolling pin muddlers), sent a Knapsack Bartender in search of exotic home-spun beverages, and created Cocktail Mail – a cocktail chain-letter meandering its way around Australia on the back of a pimped out postal bike.
It was the definitive online guide to getting drunk at home and proved you don’t need to be a bartender to make great cocktails.

