THE GREAT BRAIN CELL SACRIFICE

The Great Brain Cell Sacrifice is a business I co-founded with Paul Meates and Thom Glover. For every bottle of our delicious wine you buy, we donated a book to help a child in an underfunded community learn to read. By drinking our wine, you're sacrificing your brain cells to help build the brains of the next generation. 

We built the business from the ground up - handling everything from design, copy, illustrations, photography, PR, and social, to shipping compliance, finances, taxes and cash flow. Over 2 years, we launched 3 critically acclaimed wines, and donated enough books to fill 7 school libraries in the most under-funded schools in America.